This is the MOST overlooked pillar of business in the mortgage industry
May 06, 2023We can all agree that Realtors are your #1 pillar of business when it comes to getting referrals. That’s nothing new. But a LOT of MLO’s are missing out on a huge opportunity…
Financial Planners.
And it’s more than just getting referrals from them so you can conduct your own business. It’s building a mutually beneficial cycle that will set you apart from other MLOs. Here’s what I mean:
Financial Planners need resources. As a Loan Officer, you possess a wealth of information, especially when it comes to homes – their main asset.
Imagine the trust clients have in their Financial Planner's recommendation for a Loan Officer…talk about low hanging fruit.
Once I’ve built and solidified a relationship with a Financial Planner, they often refer me to unrepresented buyers. Here's where it gets interesting:
I get to pick and choose who I want to refer those buyers to, giving me the power to generate a lead for a realtor, versus the other way around.
It not only makes Realtors more money, it makes me stand out and saves them time.
So here’s a little assignment for you:
Tap into your local network of Financial Planners and start cultivating those relationships. Get the cycle started.
- Amir
Want to learn more about how we can help you grow?
- Book a call to speak with one of our advisors about joining the Growth Only Community
- Join our Facebook group for Top Producing Modern Loan Officers.
- Connect with me on social
P.S. Share this with any MLOs you think are also missing out on this opportunity. Pay it forward!
